Ancillary Task - Radio Advert

 

This is our creation of a radio advert for the documentary

 

 

The radio advert we created consists of a car engine starting up and then revving louder and louder, and faster and faster, so the audience listens to it feeling that it is a build up to something, but then before it reaches its climax, all sound cuts off and the presenter gives listeners information on how they can watch the full documentary. We did this as we felt that for a radio advert to be successful it needed to have the closest thing to a cliff-hanger we could conjure up. This is a clever use for the radio advert as they don't seem to get the attention that TV trailers get, or any other visual form of distribution for that matter. Therefore, our radio advert that might not draw people in as much because of the lack of visual allure, will instead intrigue people by the build up to something that in the end they were unable to see, until they watch the full documentary.

For radio adverts in general I personally only ever hear them in a car, and that is when the radio is actually on in the car, so the lack of visual content in the radio advert isn't the only reason they aren't as popular, as it could be the platform they are on. Having said that, thousands of people probably drive to work everyday, so when the adverts are in the right time slot for going to and coming home from work, a significant amount of people would hear the adverts and maybe be exposed to subliminal messaging.